Digital Marketing

Search Engine Optimization (SEO)

Our 1-Month SEO course is designed to equip learners with practical skills to improve website rankings and increase organic traffic. This programme focuses on real-world strategies, hands-on implementation, and industry-relevant tools. Learners will gain a complete understanding of keyword research, on-page optimization, off-page strategies, blogging techniques, and performance tracking. By the end, participants will be able to independently manage SEO projects and offer professional SEO services with confidence.

4 Weeks

PKR 20,000

What You'll Learn

SEO Fundamentals — how search engines work and why SEO matters

Keyword Research & Strategy — identifying high-value keywords

On-Page SEO — titles, meta descriptions, headings, content, images

Off-Page SEO — backlinking, guest posting, Web 2.0, authority building

SEO Blogging — writing optimized content for visibility

SEO Tools & Plugins — Google Keyword Planner, MozBar, Yoast SEO, Rank Math

Internal & External Linking Strategies

SEO Reporting & Analytics — tracking rankings and performance

Course Modules

01Module 1: SEO Foundations & Keyword Strategy

Introduction to SEOSearch engine mechanicsKeyword researchCompetitor analysis

02Module 2: On-Page SEO Optimization

Content structureTechnical elementsOptimization best practicesImage optimization

03Module 3: Off-Page SEO & Final Project

Backlink strategiesAuthority buildingGuest postingComplete SEO portfolio project

Career Pathways

SEO ExecutiveFreelance SEO SpecialistDigital Marketing AssistantContent & SEO StrategistLocal SEO Consultant

Who Should Join?

Students seeking digital skills

Freelancers expanding service offerings

Bloggers and content creators

Entrepreneurs managing business websites

Marketing professionals upgrading expertise

Job seekers entering digital marketing

Course Features

Instructor-led interactive sessions

Practical, hands-on training

Real-world projects

Certificate of Completion

Recommendation Letter (performance-based)

Internship opportunities

Career guidance & freelancing support

Lifetime access to learning resources

Frequently Asked Questions

What are the prerequisites?

No prior experience required. Basic computer literacy is sufficient.

Is the training online or on-campus?

We offer both online and on-campus options. Morning, evening, weekend, and hybrid classes available.

Will I get a certificate?

Yes, you'll receive a professional certificate upon successful completion.

Search Engine Optimization (SEO)

PKR 20,000

4 Weeks • Certificate Included

Enroll Now Ask on WhatsApp

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